Home Portfolio
Portfolio and case studies
Selected work across conferences, professional education, corporate training and marketing leadership. Client details are shared only with permission; otherwise the scope of my contribution is described without naming the client.
Conferences and events
African Digital Conference
Context and objectives
Professionals across Africa needed a regular space to learn from each other about digital marketing, innovation and leadership.
My role
Founder and Chairman. At the 2024 Yaoundé edition I also spoke and moderated a panel.
Approach
A recurring conference brand with in-person and virtual editions, combining talks, panels and workshops.
Execution
Editions in Yaoundé (2024), Johannesburg (2024) and virtual formats (2025), with a virtual edition planned for December 2026.
Outcomes and evidence
A growing programme of editions in two countries and online. Event photographs are shown on this site; programme details are on the conference website.
Lessons
Mixing in-person and virtual editions widens participation while keeping the community connected.
Professional education
Tadita Group Institute
Context and objectives
Learners and professionals wanted practical, affordable training in digital marketing and related skills.
My role
Founder, and part-time tutor delivering digital marketing training.
Approach
Short, practical programmes in advanced digital marketing, LinkedIn optimisation, web design and AI-assisted content creation.
Execution
Launched on 8 January 2020 with online and in-person delivery.
Outcomes and evidence
An active programme portfolio published on the institute’s website.
Lessons
Learners progress fastest when every module produces something they can use at work.
Corporate training
Workshops at the Strategic Digital Leadership Summit
Context and objectives
Participants needed hands-on understanding of search, browsers and digital tools for leadership and business.
My role
Speaker and workshop facilitator.
Approach
Interactive sessions combining short presentations, live demonstrations and whiteboard exercises.
Execution
Delivered in Yaoundé in July 2026, ending with the presentation of participant certificates.
Outcomes and evidence
Photographs from the sessions and certificate presentation appear on this site.
Lessons
Live demonstrations turn abstract digital concepts into skills participants can repeat.
Marketing leadership
In-house digital marketing for a Dubai business services company
Context and objectives
A document clearing and business services company in Dubai needed to grow client acquisition through digital channels.
My role
Digital Marketing Strategist from February 2020, then Marketing Manager from October 2022 to February 2026.
Approach
Digital marketing strategy, business growth initiatives and client acquisition programmes.
Execution
Planning and managing digital marketing activity and reporting on results to the business.
Outcomes and evidence
Performance figures are published here only once they are verified and approved for disclosure.
Lessons
Marketing earns trust when it reports in the business’s language: enquiries, clients and revenue.
Have a project in mind?
Tell me about the challenge. If it fits my experience, I will propose how we could work on it together.