Digital marketing consulting
Strategy, audits and measurement that connect your marketing to business objectives, scoped to your organisation and the resources you actually have.
Who it is for
- Small and medium-sized businesses building or rebuilding their digital marketing
- Marketing managers who want an outside view of strategy and performance
- Founders preparing to invest in paid media, SEO or lead generation
- Organisations entering new markets online
Problems it addresses
- Marketing activity that is busy but not clearly linked to revenue or enquiries
- Spend spread across channels without a measurement plan
- Websites that attract visits but convert few of them
- Reports that describe activity rather than results
- No shared plan between leadership and the marketing team
What the engagement can cover
Engagements are scoped to your objectives. Most combine a few of these areas rather than all of them.
Marketing audit
A structured review of channels, content, tracking and results, with prioritised recommendations.
Digital marketing strategy
Objectives, audiences, positioning, channel roles and a realistic plan for the next two to four quarters.
SEO and search strategy
Search intent, site structure, content priorities and technical issues that limit visibility.
Paid advertising strategy
Campaign structure, audiences, budgets and testing plans for search and social advertising.
Social media strategy
Platform choices, content pillars and publishing rhythm aligned to business goals.
Lead generation and conversion
Offers, landing pages, forms and follow-up that turn attention into enquiries.
Measurement and reporting
Tracking plans, dashboards and reporting that show what is working.
Digital growth planning
Sequencing investment so each step builds on the last.
Performance review
Periodic reviews of results against plan, with adjustments.
How an engagement works
Every engagement is scoped to your objectives and organisation. This is the usual shape.
Initial conversation
Discovery
Strategy and plan
Implementation support
What you can expect
- A written audit or strategy document, depending on scope
- A prioritised action plan your team can run
- A measurement framework with agreed metrics
- Review sessions to adjust the plan as results come in
Relevant experience
Six years in Dubai as Digital Marketing Strategist and then Marketing Manager at a business services company, responsible for digital marketing strategy, business growth initiatives and client acquisition. An accounting and MBA background keeps recommendations tied to commercial results.
Frequently asked questions
Do you guarantee rankings, leads or revenue?
No. Nobody can honestly guarantee search rankings or business results. What I commit to is a clear strategy, sound measurement and honest reporting on what is working.
Do you run the campaigns yourself?
My consulting focuses on strategy, direction and review. If you need a team to run campaigns day to day, Tadita Group Digital Agency can be engaged separately, or I can support your in-house team.
How long does an engagement take?
An audit usually takes a few weeks. Strategy work and ongoing advisory are scoped to your needs and agreed in the proposal.
Do you work with organisations outside Cameroon and the UAE?
Yes. Most consulting work can be delivered remotely, with in-person sessions where practical.
Request a proposal
Share your objectives and timeline. You will receive a reply by email to arrange an initial conversation.
No fixed packages or prices are published. After an initial conversation you receive a written proposal scoped to your needs.