From credit analysis to digital leadership
My career began in finance. After a Bachelor of Science in Accounting at the University of Buea and an MBA at the Catholic University of Cameroon, I spent three and a half years as a Credit Officer at BAPCCUL in Bamenda. That work taught me to read a business through its numbers, its risks and its customers, a habit I still bring to every marketing conversation.
In 2020 I moved to Dubai and joined Madina Alwadi Documents Clearing Services as Digital Marketing Strategist. In 2022 I became Marketing Manager, responsible for digital marketing strategy, business growth initiatives and client acquisition, and I stayed in that role until February 2026.
In the same year I moved to Dubai, I launched Tadita Group Institute to teach practical digital marketing. It grew into Tadita Group Corporation, which today includes professional education, consulting and a digital agency, and into the African Digital Conference initiative, which brings practitioners and leaders together to talk about Africa’s digital future.
