Corporate digital marketing training
Practical workshops and programmes that leave your team able to plan, run and measure digital marketing with confidence.
Who it is for
- Marketing and communications teams
- Sales and business development teams moving online
- Leadership teams who need to direct digital work
- Associations, universities and training institutions
- Public and non-profit organisations
Problems it addresses
- Teams relying on outside suppliers for basic digital tasks
- Inconsistent skills across a marketing team
- Uncertainty about using AI tools safely and effectively
- Reporting that leadership finds hard to act on
- Training that is theoretical and quickly forgotten
Training topics
Sessions are tailored to your team’s level and sector. Common topics include:
Digital marketing foundations
Channels, customer journeys and how the pieces fit together.
Advanced digital marketing
Strategy, campaign planning, budgeting and optimisation.
Social media and content strategy
Planning, creating and measuring content that serves objectives.
Marketing analytics and reporting
Choosing metrics, reading data and reporting for decisions.
AI applications in marketing
Practical, responsible use of AI for research, content and productivity.
LinkedIn for teams
Profiles, company presence and employee advocacy.
How an engagement works
Every engagement is scoped to your objectives and organisation. This is the usual shape.
Needs assessment
Programme design
Delivery
Follow-up
What you can expect
- A tailored programme outline before delivery
- Workshop materials and practical exercises
- Action plans participants can apply immediately
- A short summary of observations for the organisation
Relevant experience
Founder of Tadita Group Institute, launched in January 2020, and a part-time tutor delivering digital marketing training. Workshop facilitation at the African Digital Conference and the Strategic Digital Leadership Summit.
Frequently asked questions
Can training be delivered online?
Yes. Sessions can be delivered in person, online or in a hybrid format.
Do participants receive certificates?
Corporate workshops can include a certificate of attendance. Accredited programmes are delivered through Tadita Group Institute, which explains the status of each certificate it issues.
How many people can attend?
Practical workshops work best with up to around 25 participants. Larger groups can be accommodated with a different format.
Is the content tailored?
Yes. Examples, exercises and depth are adjusted to your sector and the participants’ level.
Plan a training programme
Tell me about your team and goals. You will receive a reply by email to discuss scope and format.
No fixed packages or prices are published. After an initial conversation you receive a written proposal scoped to your needs.